When you work inside an organization, be it start-up or bigger, there is one danger you will face. You loose the external point of view and therefore become increasingly incapable of evaluating your online service as it appears to your customer. This applies to technical matters as well as to emotional barriers on the customer’s journey through your conversion funnel. This is human and there is nothing you can do about this from inside.
QA health-checks try to address this by giving you external feedback. This can be a one day event as well as a more in depth evaluation. Focus are functional, technical or emotional defencies of your online service which harm conversion sometimes at a very subtle level. Aim is to reveal those silent performance killers and enable you to act on them. For bigger projects I team up with other e-commerce professionals with comparable background and experience.
If this rings a bell, let’s talk.